18 international floral designers set to compete in the new FWWC format at SGF 2024

18 international floral designers set to compete in the new Floral Windows to the World Championship format at Singapore Garden Festival 2024

- National Parks Board rolls out a new format after a six-year hiatus of this competition
- The Championship will feature a new live competition element and a record number of 18 international floral designers vying for the Grand Champion title

Singapore, 20 April 2024 – The National Parks Board (NParks) announced the 18 designers who will be participating in the Floral Windows to the World Championship (FWWC). This is a refreshed format of Floral Windows to the World, which has been part of the Singapore Garden Festival (SGF), the premier international garden and flower show. This year, the competition features a record number of 18 designers, with 13 of them participating in SGF for the first time. SGF will be held at Suntec Singapore Convention & Exhibition Centre from 3 to 11 August 2024. 

Refreshed Championship format to engage Festival visitors with exciting live competition element

The Floral Windows to the World competition takes on a new Championship format as it returns after a six-year hiatus ^[1]. Audience members can look forward to a live competition element during the first three days of the Festival from 3 to 5 August 2024 when designers will execute a series of six tasks in front of judges and visitors to create their masterpieces from scratch, competing for the title of Grand Champion. This refreshed format differs from previous editions of the competition in which each designer only put up one window installation, and the displays were completed over four to five days prior to the start of SGF for judging. 

This year’s FWWC is open to all international professional floral designers with a minimum of five years of experience in the floral industry or experience competing in international floral competitions. A total of 17 international designers and one local designer from Singapore have been selected to compete, representing 18 countries across five continents (Africa, the Americas, Asia, Europe, and Oceania). This is a significant increase compared to the previous seven iterations which had nine to 11 international designers in each edition. This increase in the number of international designers brings more diversity to the competition as they each present their unique style of floral design. For the first time, there will also be designers from Estonia, Hungary and Poland participating in SGF, adding to the rich repertoire of international designers that will be showcasing their floral and landscape skills.

“We are excited for this upcoming edition of FWWC”, said Alison Bradley, Director and Co-Founder of Floral Fundamentals, Head Judge for FWWC. “The refreshed format will challenge the designers and showcase their ability to create beautiful arrangements in front of a live audience. The competitors and viewing public alike are in for a few surprises and the new expanded judging team cannot wait to see the results.”

Dennis Lim, Coordinating Director, Festivals, Events and Exhibitions at NParks said, “Over the years we have introduced new highlights to keep the Festival fresh for our visitors. We reviewed competition formats from around the world and wanted to insert a more interactive element where visitors and florists can learn techniques from designers as they compete live. We are happy to present this new, exciting format of FWWC that is akin to the ‘Olympics of floral competitions’ and is poised to be one of the top international floral design competitions. The strong line-up of designers from 18 countries are all eager to present their best creations and emerge top in this Championship, to make their country proud. We look forward to providing visitors with a visual feast and memorable experience at SGF 2024.” 

All visitors to SGF can watch the live competition for FWWC. The top five finalists will compete at a ticketed dinner event on the final day of the competition (5 August), where the Grand Champion will be crowned. A ticket to the Championship finals dinner is required to attend and watch the finals (Task 6). Tickets for SGF 2024 and the Championship finals dinner can be purchased at www.sistic.com.sg/events/sgf2024 while more information on the Championship finals dinner can be found here https://sgf.nparks.gov.sg/tickets-for-finals-dinner/

For more information, please visit https://sgf.nparks.gov.sg/ or Facebook page www.facebook.com/SGGardenFest or Instagram www.instagram.com/sggardenfest/.

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^[1] The Floral Windows of the World competition first started in the inaugural edition of SGF in 2016 and became a key highlight of the Festival. Previous editions of Floral Windows to the World were held in 2006, 2008, 2010, 2012, 2014, 2016 and 2018 at SGF.